by arthimenon » Wed Nov 21, 2018 9:34 am
Google takes into accounts the following 5 factors to determine the Quality Score of your ad:
1. Clickthrough Rate (CTR): This is based purely on the keywords you choose, and your ad copy. Depending on how often a particular keyword leads to clicks on an ad and your ad copy. Google will assign a score to your ad.
2. Keyword Relevance to the Ad Group: Depending on the keyword you choose while creating the ad group, and what the searcher types on Google, your ad will get a Keyword Relevance score by Google to help get a better idea on what search queries the ad should be displayed on.
3. Landing Page Quality: Your Landing Page must be clean, mobile-optimized and well written. Make sure your landing page doesn’t have intruding pop-ups or misleading info.
4. Your ad text quality and relevance: Your ad copy plays a pivotal role in deciding the Quality Score. If the ad copy is too spammy, or it does not state clearly what’s there on the other side, it can greatly hamper the quality score.
5. You ad account history: Depending on how your ads have performed in the past, and how much money you spent with Google, your ad is assigned a quality score.
So to improve your quality score, make sure the above 5 factors are top notch.