Google launched a massive local algorithm update, known as “Possum” in the SEO community on September 1, 2016. While we are still learning the full implications of this update, there are a few things we do know.Three of the most important impacts this update has had on the local search results:
Businesses outside the physical city boundaries are getting better visibility.
Google has turned up the heat on address filtering.
The results are being more tailored to specific users.