by arthimenon » Mon Nov 12, 2018 10:41 am
Keywords always play an important role in SEO. Without keyword research no website can rank high.
Keyword research isn'tjust about verifying how many searches a particular keyword has — it's also about exploring the many varied ways that people use language to research an idea or topic. As such, researching popular keywords isn't just a big part of search engine optimization, it's also a major element of content marketing as a whole. Why? Because it can help you find ideas for your next blog post, learn more about the needs of your audience, and keep up to date with the lingo of the ever-changing search landscape. Ultimately, by researching the words people type into search engines and using this research to create targeted content, you can drive the right traffic to your site — traffic that is more likely to convert.
If you’re looking to do it on your own, here are two simple tips.
Primary keywords – To find the keywords that are integral to your business, you need to understand what phrases your potential visitors might use to find you. When you’ve got your primary keywords figured out, you can start building long-tail keywords around them.
Auto-suggest – By now, surely all search engines have a built-in suggestion system. So when you start typing a certain word, most commonly used terms show up. This is a great way to figure out some possible search-terms you might have missed, and people often use.
SEO is never done, because the rules change all the time. However, SEO isn’t a sprint, it’s a marathon. You have to wait and see what happens. But you also can’t be complacent. And you can’t choose keywords and then never check them again. You have to keep researching your keywords. What someone is searching for today may not be what they’re searching for in five years.
Keyword research takes time and effort, but the end result will be much better if you do it properly. Half-hearted keyword research will get you poor or no results. A web design company that offers SEO will know how to properly implement keyword research for your target audience to get you the best results. My advice to you is – be thorough, be realistic, and understand how to implement your keywords and you’ll find that the payoff is worth the time investment.