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Some steps of email marketing:
Consolidating Your Names
Build Your List of Email Addresses
Develop Your Email Campaign Mix
Write Your Emails
Choose Your Recipients
Send Your Email Blast

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

1.Select an Email Marketing Provider.
2.Clean Up Your Existing Database
3.Get People to Opt-In
4.Keep Your Contacts Organized
5.Determine the Purpose of Your Campaign
6.Don’t Overdo the Design
7.Invest in Great Copy
8.Focus on the Subject Line
9.Setup Tracking
10.Test and Refine

Follow the below steps for Email Marketing
Build a healthy email list
Manage email follow-up
Compile analytics and use them

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The process you said looks simple but in reality, it's not that much easy. You know the hardest part is finding valid and quality emails. If you don't have good email lists bounce rate increases ISP will block your email and your server IP address. If you are willing to market in healthcare you can try our email lists. Check out my signature.

Email Marketing

1. Determine your goals - What are you trying to do with email marketing? Increase sales? Build awareness? Nurture leads?

2. Realize quickly that email marketing is MORE than email newsletters. Email newsletters are just the tip of the iceberg, but it's a great start, so start there.

3. Use an email template and a known newsletter provider. Most of the top email newsletter tools have built in templates, use theirs or find a Litmus tested email template (here's some templates List of email templates). Email HTML is vastly different from standard HTML, designing a template from scratch is time consuming and could cause a lot of errors in different mail clients. Just choose one of the many AMAZING email templates available and customize the heck out of it.

4. Determine the content your audience wants to hear about. Spend about 20 min - 1 hour spitting out all the ideas you can on what your audience wants to hear about. Refine your list, put it on a content calendar, and get ready to send emails about it.

5. Choose a frequency. Are you going to contact your subscribers daily, weekly, monthly, only based on activity? Choose a frequency at first, test, and optimize over time.

5. Use a tool to collect email addresses. This could be a form on your site, a link to a landing page, pop-up plugin, survey tool, Facebook etc. Here's a list of tools that will help you collect email addresses: List of Email Marketing Tools

6. Send and Optimize. Seriously, this is where the real work begins. This is where you'll find out what works and what doesn't. Test subject lines, email timing, images or no images, etc. This is the step where your subscribers will tell you want they want in their inbox every week, month, etc. Here's an article with a few tricks to optimize your messages: 5 Tricks To Help You Send Messages That Convert

7. Continue to build your list - Even if someone doesn't hand over a list of email contacts to get you started, it's fine. List building is a part of any email marketers job. There a ton of different ways to build a list, the easiest way is to use the existing network or traffic you have you on your website. If that doesn't exist that's ok. You're going to be in the website traffic and email marketing list building stage for a while, lol. Guest posting, networking, etc. will build the traffic that will build the list. Luckily, you don't need a large list to be super effective at email marketing. In fact, a few studies have shown small email lists have bigger ROI.

There's tons more about email marketing that I clearly didn't cover like email marketing list segmentation, setting up welcome emails, A/B testing, trigger-based emails, etc. But this is a great start that could help you see the power of email marketing pretty quickly.

Select an Email Marketing Provider. ...
Clean Up Your Existing Database. ...
Get People to Opt-In. ...
Keep Your Contacts Organized. ...
Determine the Purpose of Your Campaign. ...
Don't Overdo the Design. ...
Invest in Great Copy. ...
Focus on the Subject Line.

Email marketing is not spam. It’s not a personal note from an old colleague either. It’s something in between. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

You should use email to build upon an existing relationship with your subscribers and leads by providing relevant, valuable information that will help them take action on their goals.

That’s right, email marketing isn’t just about you, or your company. It’s about your customer. If you keep this golden rule in mind, your subscribers will not only read your emails, but they will look forward to hearing from you every time.

Here are the many ways you can (and should) use email:

Build Relationships: Build connections through personalized engagement.
Brand Awareness: Keep your company and your services top-of-mind for the moment when your prospects are ready to engage.
Content Promotion: Use email to share relevant blog content or useful assets with your prospects.
Lead Generation: Entice your subscribers to provide their personal information in exchange for an asset that they’d find valuable.
Product Marketing: Promote your products and services.
Lead Nurturing: Delight your customers with content that can help them succeed in their goals.

Steps for Email Marketing Campaign are as follows
* Select an email marketing provider
* Clean your existing database
* Determine the purpose of campaign
* Invest in Great Copy
Above factors are important in setting up email marketing campaign.