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what is AMP?

The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.Accelerated Mobile Pages (AMP) is out and has been speculated to have two benefits for SEO. One is it will have a “Fast” label designation on search engine results pages, and the other is that it will be a ranking factor.

AMP is a Google-backed project with the aim of speeding up the delivery of content through the use of stripped down code known as AMP HTML.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Amp is Accelerator Mobile Page which fast your loading page in second. If your speed is low in mobile. Thanks.. check out

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The AMP stands for Accelerated Mobile Pages and it is an open source program from Google aimed at making a “better, faster mobile internet”.

AMP(accelerated mobile pages) helps sites on mobile to load faster consuming less bandwidth. it is not an SEO factor and you have less control over what ads you can place on your page

AMP is an easily accessible framework to create fast loading mobile web page,this is important on-page SEO factor that increases visibility on your site, AMP is mobile friendly framework which gives very fast loading to your web page in mobile device, nowadays lots of users search from their mobile so if you create AMP you can reach your targeted audience because AMP sites provide faster content delivery on mobile device.
it’s based on 3 main components (!)AMP HTML (!!) AMP JS (!!!) AMP Cache.

an example of AMP is below:

<link rel=”amphtml” href=”http://www.example.com/blog-post/amp&gt;.

Google AMP or Accelerated Mobile Pages, is designed to help web publishers create mobile-optimized content that loads faster on mobile devices.

It’s an open-source framework to enable fast website loading and content distribution. Basically, it’s a faster version of HTML called AMP HTML. Your site will have the AMP version: “/amp” will be added to the URL if you implement it.
We’ll see how it goes. It’s an ongoing project, many changes and optimization updates will be made.
One thing’s for sure – AMP sites provide faster content delivery while browsing on a mobile device – and that’s crucial. According to Google, the project gets faster and grows every day.

It’s based on 3 main components:
1. AMP HTML
The AMP HTML is a usual HTML with custom AMP properties. For example, <amp-img> is a replacement for <img> tag.

2. AMP JS
It’s responsible for fast delivery of AMP sites thanks to swift resource loading and adding the custom tags.

3. AMP Cache
The Amp Cache is placed on Google. It’s a proxy-based content delivery network that enables fast website rendering.
In my opinion, AMP is great for blogs, news portals, content publishers, etc.

However, many big e-commerce players and social networks such as Tumblr or Twitter are implementing AMP support.
On the other hand, when we look at mobile SERP, there are very few AMP sites for now.
From what we know, AMP isn’t a ranking factor (yet) but it leads to faster content delivery and better UX. And that’s a ranking factor.