Seo Panel Forum

penguin algorithm purpose?

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.

it is used to eliminate sites with low quality content,keyword stuffing, and spammy backlinks from google search listing

in 2012 Google has introduced the Penguin update. the main purpose of the update that reduces the effectiveness of a number of black hat spamming techniques, the main objective is to prevent keyword stuffing and spammy link in the site.
This algorithm checks for spamming or irrelevant backlinks that you are getting from other websites to your websites.

Google announces new algorithm time to time, for the improve better search results for his users.
penguin is one of that algorithm which launched to prevent Blackhat activities in the google.
The Penguin algorithm launched first time on April 2012, it imposes when any site is using spammy links. so be aware from spammy links, use the high ranking site for backlinks.
Google launched it, especially for catch spammy Links.

The main aim of Google Penguin Update is to decrease the ranking of the website that is low-quality content and Violate Google optimization guideline.