Using these SEO Assets we can make website rank high.
This year promises to be memorable for specialists in search engine optimization. The rules of the game are constantly changing, so stay in touch with all the latest events is simply necessary.
1. NEW ELEMENTS IN SERP
In search output there are many more blocks: extended answers, knowledge panels, recommendations. Now, even if your site takes the first position on demand, it will not attract the same amount of traffic as before.
2. SPEED
Speed is not only an important ranking signal, but also the main factor of UX. If your pages load longer than three seconds, you lose a huge amount of traffic.
We advise you to pay attention to TTFB (the time of loading the first byte) and start actively mastering AMP. With the development of mobile search sites will begin to be even more rigorously evaluated by performance on small screens and with a bad connection.
3. ACTUALITY
Over time, it becomes increasingly difficult to convince search engines that your content deserves attention.
Google evaluates the quality of content using Latent Semantic Indexing - an algorithm for analyzing a billion pages and the terms they meet. So the search engine understands whether a request is used in a suitable context.
Examine the top issue for your keywords and adapt the content so that he likes the algorithms.
4. RESOURCE AUTHORITY
For a long time references were the only signal of authoritativeness of the source. But times change, now search engines take into account and references without references. Therefore, today it is especially important to monitor your reputation in the network.
5. PERSONALIZATION
Personalized search results are based not only on traditional ranking factors, but also on user information. Back in 2011, 50% of the issuances in Google were personalized.