Using these steps we can rank top locally.
First, you need to optimize your page.
1.Enter your business title as it appears to customers in the real world.
2.Choose categories describe what your business is, not what it does or sells. You can choose primary category and additional categories.
3.Provide an accurate business address - important so your business shows up in the right place on Google.
4.Add accurate working hours
5.Add special hours - hours for days when your business has an irregular schedule
6.Add phone numbers (extremely important for local and small businesses like auto repair shops that you actually answer
)
7.Add the link to your website
8.Add a link to your appointment page
9.Add a link to your Menu page - the page where people can see what you’re offering.
10.Add photos
You can add photos as the owner, showing your logo, interior, exterior, but also videos, 360 photos and photos of your products. But what new is that your customers can upload photos of your business, too. Have that in mind!
11.Check if your business is live on Google (Maps and Search)
In case it’s not visible, you need to claim it and verify your page
That’s it when it comes to optimizing your page!
Ranking on Google Maps is essential for small businesses like CRS Automotive, auto repair shop and luxury & sport vehicles dealership.
This shop is located in the area with too many shops, a highly competitive neighborhood, and Google My Business helped me get them to the first place in Google Maps.
Why is it essential?
When people search for auto repair service, for example, they call repair shops which they find in that small box on Google Maps, showing the first 10 best ranking ones. In reality, only the first 4 get calls. Or even 3. Google My Business became really important for ranking on Google Maps, pay attention to it.
Get reviews
Encourage people to give you reviews. Don’t chase only positive reviews, let people be realistic and honest. Personally, I don’t trust businesses with all positive reviews. And make sure you answer to every single review.
How long the post lasts and how often you should post?
Post last 7 days, but post daily. The more frequently you post, the better.
What kind of content you should post?
Post fresh, new things from your company, such as special offers, events.. What's also working is posting photos of your facility inviting people to come over.
Add a CTA, whether it’s event, offer, buy or learn more. That;s how you get people to actually visit the link you want them to visit.
NOTE: People often take for granted little things, like the working hours, special offers like free coffee, wifi etc. and upcoming changes. This can help you get noticed, those things are actually important for people.