What is search engine optimization?

Discuss about latest seo trends and techniques.

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What is search engine optimization?

Postby GoldenCondor » Tue Oct 09, 2018 11:56 am

I'm trying to get a site listed and someone told me that I needed to start by doing search engine optimization. But, I'm not sure where to start.
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Re: What is search engine optimization?

Postby amar495 » Wed Oct 10, 2018 6:27 am

the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. it is also the best way to get organic traffic.
For more details you can visit several SEO blogs such as search engine journal, moz blog and search engine watch
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Re: What is search engine optimization?

Postby LisaHandson » Fri Oct 19, 2018 5:39 am

Search Engine Optimisation is done to rank higher on SERP. SEO includes On-Page and Off-Page SEO. On-Page includes Meta Title, Description, Keyword Research and content optimization. Off_Page SEO includes Blog submission, Forums, Business listing etc.
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Re: What is search engine optimization?

Postby RHCalvin » Wed Oct 31, 2018 5:26 am

SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business.
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Re: What is search engine optimization?

Postby rikunjsoni » Thu Nov 01, 2018 7:22 am

it's a free, organic natural, techniques which used to getting high ranking in Search engine ranking, increase visibility on your Website.
there are 2 types of activities in SEO, On-page SEO & Off-page SEO. it helps to build your value of the business.
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Re: What is search engine optimization?

Postby arthimenon » Mon Nov 05, 2018 10:42 am

SEO - Search Engine Optimization

Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine such as Google, Bing and Yahoo

SEO is a big picture including small pieces like social media, keywords research, on-page, off-page, and so on.

There are 3 types of SEO

White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines. Some of the techniques which white hat SEO makes use of include high quality content development, link acquisition campaigns supported by high quality content, website HTML optimization and restructuring and manual outreach and research. When you choose this method of SEO then you can expect a gradual yet steady but lasting growth in your rankings.

Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites. This type of a method of SEO is not in accordance with the SEO guidelines set by search engines and especially Google. The wholesomeness level is very low because of the fact that some of the black hat SEO techniques include keyword stuffing, link spam, hidden text, hidden link, cloaking. When you choose this method, you can expect unpredictable, quick but short lasting growth in ranking.

Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white. This is a technique that does not fully use the black hat SEO and rather combines both. This is a transformation from black to white and from white to black. Whether it is due to pressure from the website or company or to deliver better results, some SEO companies may practice Grey hat SEO to some extent. They may not cross the line to black hat SEO.

So now that you know the various SEO techniques and methods, you must decide for yourself which practice do you most agree with. It is important to choose a web development or SEO company which tries to follow white hat SEO so as to abide by all guidelines and offer you long lasting good SEO results.

One of the most basic aspects of SEO is including keywords in your title and header tags, meta descriptions, and body copy. These keywords are what tell search engines what your site and pages are about, and show them that your page is relevant when users search for those keywords.

The right keywords greatly influence the success of your website. Therefore, keyword research is an essential high-return activity that can’t be ignored.

Learning keyword demand in your market helps you learn not only what terms and phrases to use, but it also makes it easier to understand your customers and their unique needs. Remember that it’s not necessarily bringing the most visitors to your site as it is about bringing the right visitors to your site.
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