by arthimenon » Mon Nov 05, 2018 10:42 am
SEO - Search Engine Optimization
Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine such as Google, Bing and Yahoo
SEO is a big picture including small pieces like social media, keywords research, on-page, off-page, and so on.
There are 3 types of SEO
White hat SEO-this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines. Some of the techniques which white hat SEO makes use of include high quality content development, link acquisition campaigns supported by high quality content, website HTML optimization and restructuring and manual outreach and research. When you choose this method of SEO then you can expect a gradual yet steady but lasting growth in your rankings.
Black hat SEO-black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites. This type of a method of SEO is not in accordance with the SEO guidelines set by search engines and especially Google. The wholesomeness level is very low because of the fact that some of the black hat SEO techniques include keyword stuffing, link spam, hidden text, hidden link, cloaking. When you choose this method, you can expect unpredictable, quick but short lasting growth in ranking.
Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black nor white. This is a technique that does not fully use the black hat SEO and rather combines both. This is a transformation from black to white and from white to black. Whether it is due to pressure from the website or company or to deliver better results, some SEO companies may practice Grey hat SEO to some extent. They may not cross the line to black hat SEO.
So now that you know the various SEO techniques and methods, you must decide for yourself which practice do you most agree with. It is important to choose a web development or SEO company which tries to follow white hat SEO so as to abide by all guidelines and offer you long lasting good SEO results.
One of the most basic aspects of SEO is including keywords in your title and header tags, meta descriptions, and body copy. These keywords are what tell search engines what your site and pages are about, and show them that your page is relevant when users search for those keywords.
The right keywords greatly influence the success of your website. Therefore, keyword research is an essential high-return activity that can’t be ignored.
Learning keyword demand in your market helps you learn not only what terms and phrases to use, but it also makes it easier to understand your customers and their unique needs. Remember that it’s not necessarily bringing the most visitors to your site as it is about bringing the right visitors to your site.