Here's my situation.
I have been building backlinks to the home page of my site, and was making steady progress climbing up the Google ladder for the keyword phrase I was targeting for my home page.
This morning, upon checking my rank, I am now ranking higher for an inner page that is more specific to the keywords I am targeting than my home page is. Following so far?
My question:
Should I stop pushing for home page backlinks and directly target the inner page that is more relevant to the keywords I am targeting? Or do I continue to add backlinks to my home page? Cheers.