The term website promotion

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The term website promotion
Website promotion - a concept which is not strange to the online business for many years - but it is new to those who have just entered the world @.

In this article we highlight some liberty concept is very old areas of the world but is very new in Vietnam for your reference: Promote website terms.


+ SEO: From the first, many people are most interested and most confused or SEO. SEO is an acronym for Search Engine Optimization - roughly translated website is optimized for improving web ranking on the search engines. With this concept, many people do business online is often equated SEO website promotion.

The truth is not so. SEO is just one of the basic and mandatory in the process of promoting a website on the search system. To SEO a website, webmasters often use some tools such as specialized software or tools available on the Net to measure the index Title, Keywords, Description, Body Text, H1, H2, ... H7, The Alt tag, Card Images, Card Robots, Refresh, Topic ,.... and countless other specifications. The main principle of the SEO a website is to do everything to each web page and website faster, less error than technical, in the light source, less than and especially script: No such bug system Search for a Cloaking techniques - techniques to fool the search engines. (Please refer to the article: The trick in promoting website)

+ SES - Search Engine Submission: Register website on the search engines. This term is also very interesting because this is the simplest and fastest way to help launch a new website can be listed in the directories of the search engines. To do this, webmasters often use many different ways, but boiled down to a two main ways:

Automatic registration: The webmaster of this type often use a specialized software like AddWeb Promoter SES, Hello Search Engines, Dynamic Submission, ... website to subscribe to a series of search engines. Many webmasters are very proud with the software that forms when they registered their website (and customers) to thousands - even millions of "search engine" just a few clicks - and software will make a whole. The truth is that simple? Take Google, Yahoo and MSN as an example: To subscribe to the 3 engine, you have to do the work: enter security code (for Google and MSN) account or log in (if you subscribe to Yahoo). This is the only humans can do that - there is no software capable to do instead. And yet, the three engines are looking for market share with overwhelming indicators: Google + Yahoo

+ MSN account for approximately 85% only of the search world. In addition, the Search Engine, such as AOL (using Google's results), AltaVista, AllTheWeb, Inktomi (used by Yahoo results), Ask / Teoma, Lycos, HotBot and Dogpile up about 14.5% market share while back. So every "thousands" of "millions" "search engine" remains the market share of approximately 0.5%! (Reference: Register website on Google, Yahoo, MSN and Ask / Jeeves).

Manual registration: This is the right way and most necessary to your website soon be recognized on the search system. On how to register, please refer to the article: Register website on Google, Yahoo, MSN and Ask / Jeeves.

+ Keywords: Keywords - the words that webmaster or site owner are important for your website. Usually, each website selected single words or phrases together as keywords. For example, tourist sites, the word Vietnam Travel, Vietnam tours, ...; website about entertainment, the word: music, movies, entertainment, music, singer, model, fashion, ... usually chosen as keywords. First time, keywords are vital for a web page. But now with new algorithms from the search engines keywords they only play a minor role.

+ Link Back - Link Popularity: Link Popularity. A website is rated at Google or Yahoo when it has the most links to other websites. But not any more links as well as many links completely pointless because if you link to a website is listed in black list (black list for using spamming technologies) or a web page too little or no access to proper subject, the more harm. Your site can be rated as "same boat" with other sites and thus risk being relegated to your website is great.

+ Ranking, PageRank: With ranking, Alexa is the absolute prestige accounts for the accuracy and reliability. One website ranked high Alexa ranking means the website that is well known, many visitors and it is also easily found with a high position on the search system. PageRank is a measurement tool of a number of links back any website. if your site has high PageRank also means that the website more accessible by direct access click on the link (or banner, logo) to your website and search systems also favor the more you .

+ Search Engine: A search engine like Google, Yahoo, Msn, ... The search engine uses a software called Robot, or Spider, or Bot or Crawler to automatically index and index all websites on the way they "crawl" across. Then, this information is sent to the Data Center of the search engine for handling, sorting, classifying and put into storage. When an internet user looking for a content, they will type keywords and duties of the search engine on the continent to find its directory of related results (previously indexed). This work was carried out automatically and have different priorities for each different site. The good site, rich content (such as electronic newspapers, the big blog, forums eastern members) will be indexed more frequently. Therefore, the results are often fresh for the big site.

+ Internet Directory: This is the internet directories like Yellow Pages type of Vietnam. The directory contains many sites in each category, each of the other threads. Unlike other search engine - the internet is not working folder which is usually automatically by the administrator update information via the registered owner of the website sent. If your website has various internet directories, the ranking, pagerank and position on the search engine is also higher.

+ SEM: Search Engine Marketing. This is what the new managers and business people website online targeting. SEM is the sum of all the above stages, including website optimization, website registration in search systems and the internet directory, place links to other sites (including both the purchase link by placing logo, banner ads) and many other jobs to help become more user-friendly website with search engine rankings for keywords within the website is increasingly improved, more people visit website more access