competition research help

[kingage21]

So I'm trying to do a little research on what I need to do to rank above these two companies below in my market.

I did a search for "jacksonville pavers"

tropicalpaversjax(dot)com comes up in the #1 spot
enhancecompanies(dot)com comes up 2nd

I did some seo quake stuff and looked at the backlinks in spyglass. Everything tells me that enhance should be #1.

Can someone be so kind as to take 5 minutes and give me an explanation as to why you think tropicalpavers comes up #1?? I'm a little confused. What am I missing?