by ATMDecor » Mon Dec 03, 2018 1:11 pm
I believe that when you use LSI words in your article, it helps to rank better in SERP as Google values words that are organically related rather than repetition of the word throughout the article. It makes sense because it is good for user experience as well. I would prefer to read articles that don't repeat the same keyword over and over again, but would prefer a different related word in the mix as well.