Google released some new updates relating specially to Ranking and search engine optimisation(SEO). These updates are known as Google penguin. The penguin are to ensure that people write high quality content on their sites instead of writing content that is purely meant to pass on anchor links. They will also affect spam sites that violate the quality guidelines Google has set. This algorithm will be able to detect web spam to remove it and also prevent spamming from search results.
Google Penguin is an over-optimising penalty that focuses on trying to stop low quality websites from appearing towards the top of search engine rankings. Google considers these sites as SPAM as they do not always offer the user with the information they’re after. At the same time, many higher quality sites have struggled to compete with poorer quality sites that successfully manipulate search results using unethical SEO tactics.
Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines
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Google Penguin is google's new update for algorithms. This algorithm targets the search queries and ranking. This is specially release to stop spamming.
“Google Penguin”, this algorithm is programmed to penalize websites undertaking black hat SEO tactics and those with otherwise low-quality content. As usual, Google’s fight against web spamming has resulted in the unprecedented crash of established websites from their previously held rankings.
Google Penguin: Google primarily considers the number of links to a website as a measure of its popularity. Hence, the ranking theoretically should depend on the number of links. To ensure the reliability of ranking Google does an analysis of the quality, quantity and relevance of the websites linked to you. The algorithm also includes the speed with which these links were acquired and also the anchor text in the linking website
One should be able to make a good site with quality content and that be enough, not have to spend years as a de-facto unpaid Google employee building out content elsewhere to game the listings on ‘social’ (and that is exactly what they are demanding if you want to rank) rather than building you own site
Google performs many updates in their algorithms, so that a user can find a perfect match regarding their query. If Google penguin update, then the search results are displays according to penguin updates. Google penguin update comes on 24th April 2012 and it penalizes all sites which use manipulative techniques for improving ranks.