Social media is perhaps the most powerful media channel on the planet. Hence, SMM is one of the most effective marketing strategies. Here are a few tips.
1. Create your bio/profile first.
Each Socila Network has its characteristic expectations from the business as to the way it shall introduce itself on the network. Understand that.
2. Decide your "voice".
Who shall be in charge of your SMM campaign? SEO dept? PR dept?
3. Branch out from the Big3.
Do not limit yourself to the largest players only - LinkedIn, Facebook, Twitter. There are other smaller players as well who shall also provide you with targeted audience and networking.
SMM if done effectively shall always yield results, but if an even minor glitch occurs, make sure to have your shields up and high.