by Clicksights » Wed Nov 10, 2010 10:31 pm
PPC = pay per click
You pay to get a visitor to your site. Nothing more than that.
No money no visitors...
SEO = Search Engine Optimalization
You get visitors because you rank high in the SERP. (Search Engine Result Pages)
You optimize your entire website, be unique, get quality incomming links, optimize your keywords, add robot.txt etc.
SO the SE (Search Engines) wil notice you, like you, and put you higher in the SERP and rank you higher.
(and not less important and you gain pagerank, internet credibillity, and a many, many, many more people see your site in the SERP)
And thus a lot of people will come to your site, and find you easier. And for a long time, if you keep doing your SEO.
All without paying anything for a single customer...
So if you do your SEO good, you should not need PPC so much.
Because you are already in the top of the SERP!
Both get you visitors, but one at a higher price.
For some compagnies it pays of to do PPC.
for some it doesn't...
Also both need good keyword research, that is something they have in common...
Hope this helps...