What is Pogo-Sticking?

[CarolineMurphy]

In simple words, Pogo Sticking means that when a website ranks highly but fails to satisfy the needs of people using that search term.

[ankur111]

Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result, and—unlike bounce rate—pogo sticking is always a bad thing.

[RHCalvin]

Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it's not what she is looking for, and immediately bounces off by hitting the back button.

[mah764]

Pogo Sticking simply means that when a website ranks highly but fails to satisfy the needs of the needs of people using that search term.