Difference between on-site optimization and off-optimization

[CarolineMurphy]

SEO is a technique which helps the search engine find and rank your site higher than other million of sites in response to a search query thus SEO helps driving more traffic from Search engine. SEO has 2 types:

1. On-site SEO: The technique which is used to make a change on the page for the purpose of ranking that page is called "On-site SEO".

2. Off-site SEO: Off-site refers to inbound linking from other website pages to your website pages.

[ankur111]

[RHCalvin]

On page seo refers to the process that is followed on the website itself. Some of the tasks involved are:

Keyword research
Meta tags and title
Meta description
Robots.txt file
Sitemap generation
Content development
Image optimization

Off page refers to the link building and promotion of your website in search engines. Some of the most effective off page activities are:

Guest posting
Article submission
Press release submission
Social bookmarks
Classified ads
Infographics submission
Social media optimization

[mah764]

Off-Page SEO is the type of SEO in which optimization is done off the website i.e. link building. For instance, blogging, social bookmarking, directory submission, article submission etc.
On-Page SEO is the type of SEO in which optimization is done on the website such as keyword analysis, content writing, sitemap.xml, robots, txt, Google Webmaster tool etc.