by arthimenon » Tue Nov 06, 2018 5:14 am
These are few topics to concentrate in 2018.
1. Approach keywords strategically
Without proper keyword research, any SEO campaign is doomed to failure. Keyword research sets the stage and lays the groundwork for an SEO campaign.
2. Strictly adhere to an originality rule.
When it comes to SEO, originality refers to duplicate content or the same text existing at two different URLs -- something that you should always avoid. Republishing articles from other sites is not only a potential copyright infringement, but it also creates duplicate content, which can ruin your site’s search rankings.
3. Strategically adjust your site’s navigation and internal links.
The way your site’s navigation is structured plays a major role in how search engines determine the importance of each page. Simply put, the more often a page is linked to within your website, the more PageRank flow it has and the higher it will rank in search-engine results pages for relevant queries.
4. Optimize on-site elements across your site
While title tags are still important for SEO purposes, meta descriptions have lost their influence in the ranking algorithm. Meta descriptions do, however, provide a perfect place to put some marketing talent to use, through the creation compelling copy that attracts clicks from the search-results page.
5. Optimize your site’s load speed
A site's load speed is a factor in search-engine rankings and it also affects the rates of converting visitors to customers. Amazon calculated that a one-second increase in page-load speed would cost a company $1.6 billion in lost sales per year. Other studies have shown 40 percent of website visitors abandon a site that takes longer than three seconds to load.
6. Don’t buy links. Earn them.
Because the quantity and quality of inbound links have a significant impact on a website's rankings, the temptation to buy links on other sites is strong. But link buying and selling are against Google’s Webmaster Guidelines.
7. Be natural
If you feel like you have to wedge a keyword into a sentence, you’re approaching SEO with the wrong mind-set. Whereas keyword density was a popular concept five years ago, it’s irrelevant now. Instead, focus on creating content that your readers will find valuable.