by heimerdinger » Fri Jun 02, 2017 6:27 am
Ethical SEO can be defined as search engine marketing using only techniques and strategies that search engines consider to be acceptable.
Also known as white hat SEO, the approach is based on the principle of following the guidelines set by the major search engines rather than trying to deceive them (which is known as black hat and would involve using spammy techniques such as hidden text, keyword stuffing, page cloaking, etc).
By adopting an ethical approach, you will ensure that your website will be optimised for both search engines and your users.