What is a No Follow Link?
A no follow link is a link that does not count as a point in the page’s favor, does not boost PageRank, and doesn’t help a page’s placement in the SERPs. No follow links get no love. Theirs is a sad and lonely life.
A no follow link is created with the nofollow link HTML tag, which looks like this:
<a href=”http://www.website.com/”rel=”nofollow”>Link Text</a>
The nofollow tag is basically a notice sign for search engines saying “don’t count this.
The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost.
Follow or No Follow: A Balanced Link Profile is Best
Remember, ultimately you want a healthy balance of do follow and no follow backlinks for the perfect link profile. Do follow links may do more for SEO, but both deserve a place in your online marketing strategy.