What is Data Retention Control?

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What is Data Retention Control?

Postby weetechsolution » Fri May 18, 2018 9:51 am


Right now i'm checking my Google Analytics and on the top one message are shown which is given below
"We've recently launched new Data Retention controls that may affect your data starting May 25, 2018. Please contact your Account Administrator to have them review your settings."

I can't understand, even read guideline also but still not sure about Data Retention.
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