Hi Friends,
> Long-tail keywords have less competition than generic keywords (lower cost per click (CPC), higher click-through rate (CTR))
> Long-tail keywords are more specific than generic keywords, so ads can be better tailored to match the searcher's needs (higher CTR, higher Quality Score, less wastage from irrelevant searches)
> Long-tail keywords, can provide significant search volume.
> People making long-tail searches are often further along in the buying cycle and more willing to buy than people making generic searches (higher conversion rate)
> These lower CPCs, higher CTRs and higher conversion rates mean long-tail keywords can be extremely profitable (lower cost per acquisition (CPA))
Thanks and Regards
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